MEET THE MEMBERS
The Keller Family, Calolea Olive Oil
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| Monica, Michael, and Ethan Keller in their orchard. |
COOC members since 1998, the Keller family, Michael, Monica and Ethan have worked very hard to grow their company over the last decade. And they have been very successful. In 1999, Monica and Michael bought 10 acres in Loma Rica and started Calolea Olive Oil. The first year they produced 80 gallons, but their timing was perfect as Californians were hungry for quality olive oil. One of the pioneering participants in the COOC’s booth at the NASFT shows, the Keller’s have made some very good decisions about marketing their products, which include extra virgin olive oil, vinegars and bath products. Calolea has also received seal certification every year for the last decade and with a far-flung farmer’s market network from San Francisco to Palo Alto to Truckee, Calolea has also become a well-known name in the markets of northern California.
Having just planted another 200 Tuscan variety trees, the Keller’s now are guardians to 150 acres of olive trees. When asked about this year’s crop, Michael has two words, “Really good!” Indications are that the crop will be 150% over last year’s performance. While the Keller’s are a very busy family, they have carved out the time to build a tasting room, which will open in the spring of 2011. Check out their website for the opening date and more information. www.calolea.com
