Olive Oil Industry
Save the Date: April 26-27 for April in Carneros @ Schug Winery, Also Special Calolea Promotion!
We can’t wait for April in Carneros at Schug Winery, we’ll be pouring
and sampling our entire line of “Award Winning” Olive Oils and Vinegars
this weekend of April 26th-27th under the big tent at gorgeous Schug Winery
in Sonoma. If you’ve never attended April in Carneros before it is completely
worth penciling into your schedule, drop everything and get to wine country!!
Over 30 prestigious wineries open their doors for one great price and have special
events over the entire weekend.
APRIL IN CARNEROS
Join us on April 26 & 27 for an Open House featuring dozens of Carneros Wineries! Details and links to tickets will be posted shortly.
Date: April 26-27, 2014
Tickets: www.carneroswineries.org/events/
Info: www.AprilInCarneros.com
Phone: (800) 909-4352
We know many of you are not in California but if you can’t make it, we can still offer
you a nice promotion for 15% off any Calolea Olive Oil Products for Spring. Please use
this promotional price code SPRING14 for 15% off your entire order
Last 2 days to receive your 10% off any Calolea website order, expires Oct. 3rd
Hello Calolea Friends,
We are very excited with the upcoming Fall events and the 2014 olive harvest approaching! First we’d like to announce our very popular Meyer Lemon Olive Oil is available in GALLONS while supplies last for $75.00 on our website.
The 8th Annual Sierra Oro Farm Trail “Passport Weekend” will take place October 12-13 from 10-5PM, you can purchase tickets at www.sierraoro.org for $25.00 to visit 30 wineries, farms and
olive oil/ press producers. Calolea has a special guest this year, we are so excited to have her! Carol Firenze (The Passionate Olive) is a noted author, speaker and expert on the uses of olive oil. Learn about Extra Virgin Olive Oil (EVOO) from The Passionate Olive and the GoEVOO iPhone app. She will be available for discussions and book signings. Everyone should have a copy of this book, we will have it on our website soon if you’d like to purchase it. Calolea announces “Ragged but Right”,
Grass Valley’s popular Blue Grass band will be playing on the farm tour, along with Grant Eddie winery pouring samples of their “Award Winning” wines and more! Of course Chef Michael (our owner/producer, amazing chef) will be presenting delicious olive oil paired appetizers. So, come on
out for a really fun weekend, start in on unique holiday shopping while you’re visiting these amazing artisan farms. If you plan to come to Calolea only, there is a $5.00 tasting fee. Our tasting room location is 68 Tennessee Lane, Bangor, CA. 95914 (530) 682-2002 day of event.
We appreciate all of our loyal Calolea customers from all over the country and know that many of you
can’t make it to our event. Please use this DISCOUNT CODE “farmtour13” for 10% off of any purchase until Oct. 3rd
Cheers!
Your Hosts: Michael and Monica Keller of Calolea Olive Oil
Los Angeles International Olive Oil Competition 2013/ Results
Awards by Producer
Los Angeles Extra Virgin Olive Oil – Northern Hemisphere
Calolea
www.calolea.com
SILVER MEDAL Flavored, Blood Orange, Butte County 2013
BRONZE MEDAL Flavored, Meyer Lemon, Yuba County 2013
BRONZE MEDAL Robust, Butte County 2013
BRONZE MEDAL Medium, Butte County 2013
Olive Curing techniques
Olive Curing Recipes:
University of California Packet with multiple recipes on how to cure olives
WikiHow Olive Curing breaks down different curing methods in very simple easy to follow steps
Spiced Moroccan-Style Olives by Nourished Kitchen a Weston Price blogger
Lost Art of Water Curing step by step look at water curing olives (at the end of the article), with a good descriptive history of olives.
Honest Food How to Cure Green Olives Author and general superstar Hank Shaw’s blog on foraging and curing green olives.
Cured Olives We try to encourage people to cure their olives without using lye which used by the commercial olive canning industry to leach out the bitter flavors in the olives and to soften them. Lye is a toxic chemical that is used in many industrial applications and is the primary ingredient in most pour-in drain cleaners. It’s a caustic substance that destroys nutrients and can cause severe burns if it comes in contact with skin. Olives have been around for millennia as a staple food source in Mediterranean climates. Some trees in the Middle East are literally thousands of years old. There are plenty of time-tested methods to cure without lye; they’ve just become somewhat overlooked in our modern fast food society.
For dry salt curing we recommend Mission Olives which we’ll have later in the season around November.
More reaons to purchase “COOC” certified Olive Oils like Calolea Olive Oil
New Report: Evaluation of Olive Oil Sold to Restaurants and Foodservice
Our new report finds that almost all olive oils pass the most common chemical tests, but most of these oils fail tests that are rarely used in quality control (sensory, DAGs and PPP). Sensory panels from Spain, Italy and Australia tasted the oils and found some to be lampante (lamp oil) a grade that is not fit for human consumption under USDA standards. Two of the 21 samples in the study were adulterated with inexpensive canola oil. The report recommends that food distributors incorporate sensory, DAGs and PPP into their quality control efforts, that the USDA add DAGs and PPP to the voluntary US standard, and that further research be pursued to develop faster, better and cheaper methods of analysis.
Just released Olive Oil application. Calolea listed under Sacramento Region.
Hip New iPhone App About Olive Oil Launched
GoEVOO® Focuses on California Olive Oil Producers and Retail Resources, Provides Usage Tips for Both Amateurs and Aficionados
ShareThis 
The Passionate Olive, Inc.
GoEVOO focuses on California Extra Virgin Olive Oil – from who makes it, where to find and taste it, to how to use it for health and beauty as well as for cooking in a healthier and tastier way.
Los Gatos, CA (PRWEB) February 28, 2011
The Passionate Olive, Inc., a company dedicated to educating people about the health, beauty and dietary benefits of olive oil, has released GoEVOO®, a new iPhone™/iTouch™/iPad™ application that serves as a guide for California Extra Virgin Olive Oil (EVOO). Designed for anyone who loves olive oil or wants to learn more about it, GoEVOO provides a wealth of resources, including a directory of California olive oil producers and tasting rooms, and numerous tips on how to use olive oil. GoEVOO is the first application of its kind to launch in the U.S. and retails for just $1.99.
Following the same sophisticated path as wine, olive oil is now taking center stage. In fact olive oil is now perceived to be the “new wine” among olive oil aficionados. GoEVOO focuses on California Extra Virgin Olive Oil – from who makes it, where to find and taste it, to how to use it for health and beauty as well as for cooking in a healthier and tastier way.
“In addition to helping consumers find outstanding California extra virgin olive oils, GoEVOO is fun, educational, and interactive,” said Carol Firenze, noted author and expert in olive oil and founder of The Passionate Olive, Inc. “Many consumers are confused about extra virgin olive oil – where to find quality oil and how to use it in and beyond the kitchen. Furthermore, because people tend to buy local, GoEVOO gives California producers and retailers the much-needed visibility they deserve by providing names, locations, contact information and whether tastings are available. It’s a win-win for consumers and EVOO producers.”
GoEVOO provides information on over 200 selected producers, specialty stores, gourmet markets and tasting rooms, and drives traffic to their farms, mills, tasting rooms, and websites. Users can select a general geographic area, such as San Francisco or Santa Barbara, or they can allow the application to find their exact location and then show the providers within a specified range, as well as give directions. It includes information on tastings for those who are interested in choosing their olive oils based on their individual tastes, and allows users to mark their favorites for easy reference, along with notes about the producer, products or retailer. Users can then share their discoveries with others, in essence enabling a grass roots campaign for their favorite products and providers. With California producing 98% of extra virgin olive oil in the U.S., GoEVOO provides users with a robust list of resources.
To download GoEVOO from iTunes, click here
About The Passionate Olive, Inc.
The Passionate Olive, Inc. was founded to educate people on the breadth and depth of the uses of Extra Virgin Olive Oil (EVOO). The company offers recipes; tips for usage both edible and other; product recommendations; olive mill and harvest tours in California and Italy; and information on over 200 California olive producers, specialty stores, and tasting rooms that offer true EVOO. Founder Carol Firenze holds a Doctorate degree in Education from the University of San Francisco, an Olive Oil Consultant Certificate from the Italian Culinary Institute in New York, and is the author of the popular book, “The Passionate Olive – 101 Things to do with Olive Oil.”
For more information
GoEVOO is a registered trademark of The Passionate Olive, Inc. iPhone, iPod touch, and iPad are trademarks of Apple, Inc. Other company and product names may be trademarks of their respective owners.
Press Contact:
Renee Maler
PhilosophyPR + Marketing
For The Passionate Olive, Inc.
925.968.9495
renee@philosophypr.com
Calolea Olive Oil is “Kosher Certified”. Just released information.
“According to the Orthodox Union, extra virgin olive oil is kosher for passover and year round without special certification.
All the best,
Joy of Kosher”
“The Perfect Crush” Calolea’s Jan. 2011 feature in John Deere’s The Furrow Magazine
October COOC Newsletter (Calolea Olive Oil feature)
MEET THE MEMBERS
The Keller Family, Calolea Olive Oil
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| Monica, Michael, and Ethan Keller in their orchard. |
COOC members since 1998, the Keller family, Michael, Monica and Ethan have worked very hard to grow their company over the last decade. And they have been very successful. In 1999, Monica and Michael bought 10 acres in Loma Rica and started Calolea Olive Oil. The first year they produced 80 gallons, but their timing was perfect as Californians were hungry for quality olive oil. One of the pioneering participants in the COOC’s booth at the NASFT shows, the Keller’s have made some very good decisions about marketing their products, which include extra virgin olive oil, vinegars and bath products. Calolea has also received seal certification every year for the last decade and with a far-flung farmer’s market network from San Francisco to Palo Alto to Truckee, Calolea has also become a well-known name in the markets of northern California.
Having just planted another 200 Tuscan variety trees, the Keller’s now are guardians to 150 acres of olive trees. When asked about this year’s crop, Michael has two words, “Really good!” Indications are that the crop will be 150% over last year’s performance. While the Keller’s are a very busy family, they have carved out the time to build a tasting room, which will open in the spring of 2011. Check out their website for the opening date and more information. www.calolea.com
